The importance of sustainability in event planning

6th April 2023


Event planners must take measures to make sure that their events are as environmentally friendly as possible as consumers grow more aware of their environmental impact. In this blog post, we’ll discuss the significance of event sustainability and provide some advice for minimising the environmental impact of your events.

There are many reasons why it’s important to take sustainability into account when planning an event, but we’ve whittled it down to three main importances:


To meet consumer expectations


Integrating sustainable practices into your events can help you create a favourable brand image and draw attendance because consumers nowadays are more willing to support businesses and events that place a high priority on sustainability.


To reduce resource consumption


Event planners can lessen their impact on the environment by minimising waste and conserving resources like energy and water.


To support local communities


Working with regional suppliers and vendors is a common practice in sustainable event design. This practice supports regional businesses and fortifies communities.

From these importances, we have created some tips to help integrate them into your event planning phase.


Tip 1: Select a venue that prioritises sustainability


Seeking out venues that prioritise sustainability is a great place to start. If they have measures in place to conserve resources such as water and energy, they will add a great deal of value to your event.


Tip 2: Reduce waste


If you intend on creating an event with a high degree of sustainability, it’s imperative that you yourself reduce the waste products created. To do this, consider using compostable or reusable materials. You could also encourage attendees to be environmentally conscious themselves in terms of their travel plans to the event and their consumption behaviours while there.

Another way to reduce waste is to partner with local vendors and suppliers who prioritise sustainability and ethical practices in their operations.